You are a senior leader who is not 100% sure that your existing marketing capability, if you have one, is operating at the right level. You are not interested in 'clicks' or 'views' and your organisation may demonstrate one, or more, of the following characteristics.
The CEO has had their new 'stretch' growth strategy signed off the Board. Now you need to work out how to actually deliver it.
The sales team are as active as ever but the pipeline is shrinking with smaller deals and a slow-down in sales velocity.
Marketing consists of a few junior staff. Pulled in every direction, they are reactive and need support and direction.
Your customers are fed-up and starting to leave, but you are not sure why, nor what to do about it.
New products, new services, or expanding into new markets? How do you maximise the success of any launch?
You have no idea if the investment you are making in marketing will provide you with a commensurate return.
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