Customer 'Cash-flow' Framework

6 Stages: 6 Strategies to increase cashflow.

Valuations are built on future cashflows. Cashflows come from customers (or businesses if B2B) and customers typically have 6 stages in their 'customer journey'. Each stage represents a chance to generate additional cashflow, and requires its own strategy and plan.

Each strategy also needs to account for two other issues that can have major implications.

95% of customers are not 'in-market' for your product or service at any one time (the 95:5 rule) i.e. the vast majority are not interested in you, when you want to 'sell'
Research has shown that 90% of businesses have a shortlist before the purchase stage, and 90% of eventual sales come from this list. It's essential to be on it.

To benefit from the application of the framework to your organisation contact me.

The Deliverables

Marketing Audit

Marketing Strategy

A 4 week initial audit that diagnoses the organisation's key marketing and customer challenges and makes a set of actionable recommendations for implementation.

Marketing Strategy

A strategy that takes the key challenges, outlines goals and objectives, and details how, when, and where the organisation will compete in order to deliver them.

Marketing Plan

Marketing Strategy

Marketing Plan

A plan detailing the tactics required to deliver the strategy, plus the organisational resources, budget, and support required to execute successfully.

Customer 'Cash-flow' Framework

6 Stages: 6 Strategies to increase cashflow.

The Deliverables

Marketing Audit

Marketing Strategy

Marketing Strategy

Marketing Strategy

Marketing Strategy

Marketing Strategy

Marketing Plan

Marketing Strategy

Marketing Plan

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